INTA ANNUAL MEETING
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More than 10,000 professionals from over 100 jurisdictions gathered at INTA to address the issues reshaping intellectual property: artificial intelligence, brand protection in digital environments, intangible asset monetization, and global enforcement. Tsuru was represented by Kiyoshi Tsuru, Rodolfo Rangel, Irely Aquique, Mariana Contreras, and Néstor Villegas, reinforcing our view of intellectual property as a strategic asset that drives competitiveness, growth, and long-term value. These are the forums where the agenda shaping the future of brands begins to take form.