Mexico’s industrial sector is undergoing a transformation driven by innovation, digitalization, and modernization. Kiyoshi Tsuru participated, in his capacity as Chair of CONCAMIN’s Creative Industries Commission, in CONCAMIN’s Executive Committee and Board Meeting, where key priorities for strengthening Mexico’s competitiveness and industrial development were addressed. Creative industries are playing an increasingly important role in this transformation agenda.

Canada and Mexico are strengthening their strategic dialogue on industry, innovation, and regional development. Kiyoshi Tsuru participated in this mission on behalf of CONCAMIN’s Creative Industries Commission, fostering long-term ties between both countries at a pivotal moment for North America.

Against the backdrop of the upcoming USMCA review, Kiyoshi Tsuru participated, in his capacity as Chair of CONCAMIN’s Creative Industries Commission, in the North American Manufacturing Conference in Washington, D.C. Led by CONCAMIN President Alejandro Malagón, the conference brought together representatives from Mexico, the United States, and Canada to strengthen dialogue on trade, manufacturing, investment, supply chains, energy, innovation, and technology. The agenda included high-level meetings with representatives from all three countries aimed at aligning priorities, strengthening regional economic integration, and reinforcing Mexico’s position within North America.

As part of the WIPO Advanced Workshop on Domain Name Dispute Resolution, participants examined key challenges in trademark and domain name disputes, with a particular focus on the impact of artificial intelligence on UDRP proceedings. Kiyoshi Tsuru joined Matthew Kennedy and Deanna Wong for the panel “The Promises and Pitfalls of AI,” exploring the implications of AI use by complainants and respondents in digital asset disputes. The workshop also addressed evolving approaches to domain name rights, respondent defenses, and international standards in an increasingly complex digital environment.

During the concerts held at Estadio GNP Seguros, the TSURU team participated in preventive actions aimed at combating the sale of counterfeit merchandise around the venue. These efforts were made possible through coordinated work with the Instituto Mexicano de la Propiedad Industrial (IMPI), whose professionalism and commitment to protecting industrial property rights and consumers we greatly appreciate.

Canada and Mexico continue to open new avenues for collaboration at a particularly important moment for economic development, investment, and international engagement, in alignment with Plan México and the initiatives led by Mexico’s Ministry of Economy under the leadership of Marcelo Ebrard Casaubón. Our founding partner, Kiyoshi Tsuru, participated in his capacity as President of the Creative Industries Commission, representing Alejandro Malagón Barragán, President of CONCAMIN.

More than 10,000 professionals from over 100 jurisdictions gathered at INTA to address the issues reshaping intellectual property: artificial intelligence, brand protection in digital environments, intangible asset monetization, and global enforcement. Tsuru was represented by Kiyoshi Tsuru, Rodolfo Rangel, Irely Aquique, Mariana Contreras, and Néstor Villegas, reinforcing our view of intellectual property as a strategic asset that drives competitiveness, growth, and long-term value. These are the forums where the agenda shaping the future of brands begins to take form.

Thank you to COOL COMPANIES by COOL EXPERIENCES for the warm welcome. We’re excited to be part of a community that brings ideas to life. We remain committed to what we do best: strategy, creativity, and flawless execution to drive projects that create real impact.